1. Determine list of businesses to approach by phone.
2. Make Calls (suggested script provided)
3. Create the Listing for businesses who agree to be contacted
4. Fill Out the Data Input form to initiate the email to the business with instructions on what they need to do
5. They will then Join, Update their account and if necessary edit the listing you created
6. Follow up autoresponder will thank them and offer them the sponsorship opportunity if they have joined, or will send them a reminder if they have not

1. Determine list of businesses to approach by phone

Develop a list of possible businesses to approach.

It is a good idea to separate the list into a WARM market and COLD market lists, where the warm market ones are business you know and the cold market are cold calls.

In developing the list it is a good idea to identify businesses that you feel are likely to be receptive to the "community" aspect of the Co-OpWorld project, or have demonstrated a willingness to spend money on display ads in the print or Internet Yellow Pages or on other local paid advertising.

• Merchants with whom you have a relationship or are personally known
• “Degrees of Separation” relationship
• You are a customer/buyer of their services
• Merchants who are already advertising are great prospects

BEST Prospects are those who are already advertising that are part of your warm market!

Real Estate Agents, Car Dealers, Florists, Hairdressers are some examples of categories we expect to result in good levels of participation. You can view a more complete list by reviewing the main categories in the Local Community Directory by visiting your LocalWorld website and reviewing each main category on the front page of your local world (eg Business, Shopping)

You may find the following support documents of assistance in preparing your lists:

http://co-opworld.com/lwadprospectwhodo.htm

http://co-opworld.com/lwadprospectdata.htm

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2. Make Calls (suggested script provided)

If the call is to a warm market the script should be adapted to be something that is appropriate for your existing relationship with the person.

Use the “What do you Think of this” Approach with your warm market, regardless of whether they are already advertising

For a cold call the following style of script should deliver good results:

" Hi,

My name is YOUR NAME and I'm working on a community service project called Co-OpWorld that is encouraging people to support local business.

We are creating a Local Community Directory here in LOCALWORLD and are wanting to put in as many businesses as possible with free detailed listings.

I would like permission to create a listing for BUSINESS NAME and then send you an email with the details so you can edit your account username and password. You'll also be able to update your listing at anytime via the Internet. The Local Community Directory listing will always remain a free service.  We do have products available for local businesses like targeted internet advertising  for those business owners that would like to expand on their current advertising promotions.

What I will need is an email address and your name so that we can include it in the email to verify that we have had permission to mail you the instructions."

Gather the data and then thank them for participating in the project.

Make sure you get:

• Business Name
• Contact Name
• Confirm the listing category
• and ask if they have any suggestions for the ad title or keywords

http://co-opworld.com/yptelpermission.doc

You may also want to printout the forms that will need to be filled out in Steps 3 and 4

IF THE PROSPECT IS KEEN YOU MAY WANT TO INTRODUCE THEM TO THE BUSINESSBOOSTERS by telling them a bit about the products and how after they have been sent the email, the second link in the menu on the LocalWorld site has an overview of the Business Boosters.

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3. Create the Listing for businesses who agree to be contacted

• Go to the front page of the relevant LocalWorld
• Click on the top link in the left menu "Free Directory Listings"

This will take you to the yphub.php page

• Click on the third link " Enter a Listing On behalf of a Business"

This will jump you down the page

• Click on the link which will take you to a login page
• Login with your own account id and password

This will take you to the Local Community Directory registration page

• Fillout the form including selecting the main category and then the sub category. The username should be in the format XXXXX-YYYYYYYYY where XXXXX is your co-opworld member ID number and YYYYYYY is the name of the business without any spaces or hyphens (eg fredsplumbing)
• Submit the form which will create the listing.

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4. Fill Out the Data Input form to initiate the email to the business with instructions on what they need to do

• Go to http://co-opworld.com/bizownerdatainput.php

Bookmark this page for ease of use

• Fillout all fields , double checking the data before you submit the form. This will initiate an email to the business owner with instructions on how to join co-opworld and activate their enhanced listing
• Make sure the correct URL is used :

eg http://co-opworld.com/member/22438?adelaide if your ID number is 22438 and the LocalWorld is Melbourne

Click here for an example of the email they will be sent:

http://co-opworld.com/bizletter.html

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5. They will then Join, Update their account and if necessary edit the listing you created

• They will be sent an email which will send them to the URL you included in the form eg http://co-opworld.com/member/22438?adelaide
• This will take them to a page explaining more and presenting them with a register button
• After they fillout the registertaion form they will be sent to a page to login and edit their account details by changing the username and password from the ones you selected
• They can then edit the listing if they want

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6. Follow up autoresponder will thank them and offer them the sponsorship opportunity if they have joined, or will send them a reminder if they have not

• The form you submitted their details to, puts them into an autoresponder which will follow them up. If they have not logged in and updated their account they will be sent two follow up emails.
• If they have logged in and updated their account they will be sent a letter with details of the Business Boosters products including the Sponsorship Advertising opportunity.

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